Intraline

The problem

Intraline has been installing industrial systems since 1991 — pipelines, plants, tanks, electrical and instrumentation. Their buyers are not browsing for delight. They need to see capability, completed work, and a way to start a serious conversation.

Constraints

The site had to feel industrial without becoming a PDF dump. Services are numerous and overlapping. The company works across Syria and the region, including a partnership story with DP World at Tartous Port. Enquiry had to be simple enough for a project manager, not a designer.

Decisions

• A service architecture that groups construction, installation, and commissioning instead of flattening everything into one grid
• A projects section that leads with named work, not stock photography
• A lead path (form + direct contact) that treats enquiry as the product
• A visual system that is heavy, quiet, and specific — steel, not startup

What I built

• A multi-section industrial site covering services, projects, and company history
• Structured service pages for pipeline, plant, tanks, electrical, and commissioning
• Project stories that can be maintained as the backlog grows
• Contact and appointment intake for inbound work

Result

A public face that matches a thirty-year contractor. Live at intraline-co.com.